Is Print Coming Back ?
From flicking through the Argos or Smyths catalogue at Christmas and picking what we wanted Santa to bring, to seeing what Aldi’s weekly special offer is we are all used to the printed catalogue.
Certain businesses have always used print for their marketing and there must be a reason behind this logic. Printed media is more costly than on-line promotion but it can create new stream of business. A well designed catalogue ensures you put your best foot forward when setting up a new customer to supply to or getting more people in store. The printed catalog may seem like a thing of the past but it’s getting a great revival, this tried and tested marketing technique is giving consumers a opportunity to engage with information and encourages them to make a purchase.
Quality of Print
We look at screens everyday, while screen quality is constantly improving it will never truly compare to the look, feel and finish a of printed brochure. From the choice of paper to binding and specialist finishes there is an array of choices that can reflect your brand. A well designed print catalogue creates a unique luxury feel that a screen catalogue lacks. Every brand is seen on the same level of quality on screen, where as modern print catalogue will be reflected on the products giving them a high quality feel and creates an impact.
Getting it into the right hands
Printed media is a great way to generate new business. Particularity for wholesale suppliers by sending out a catalogue to businesses and bringing it to trade shows as a promotional tool. New business opportunities can be exciting and having a well designed catalogue gets your product information into the right hands of new clients. It becomes a talking point, something for you to refer to and a physical object for potential business to keep.
Another way to engage customers
Printed media becomes another way to engage consumers. It may be seen as an out dated format but it can evolve and fit with your digital media. “Shoppers spend more money buying online after they’ve browsed lavish print ads” a catalogue showcases a selection of your work and can drive traffic to your website. “Nearly 70% of people see physical print as a more trustworthy than electronic” this gives the consumer a more relaxed feeling with purchasing online and encourages them to spend more time looking through the printed and online product portfolio.
Printed catalogs give a business a powerful competitive advantage. Supermarkets have been using this for years, giving out free print content on a weekly basis. It keeps customers informed as to what offers are on, this extends to their mailing list where you sign up on the loyalty scheme. The post offers and vouchers that encourage people to keep returning and create repeat business.
Easier to teach/learn from
It’s easier to learn from paper. Print is also judged to be easier on the eyes and less likely to encourage multitasking. So from an educational training handbook or a product brochure you will get the full attention of the people being trained and it gets them to engage with the material more.
If your printed catalogue is well designed you will see the benefits in a increase in business with your target market. It allows for better brand awareness and builds a good business relationship. Here at AKGraphics we have designed printed catalogs, brochures and product portfolios that have been very well received by our clients and their customers. We know from experience what positive impact a modern brochure design can have on your business.
If you are interested in discussing a printed catalogue or brochure that you have in mind contact Anne on +353 59 9133633 or email firstname.lastname@example.org