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A look at seasonal packaging

A look at seasonal packaging

We recently designed this label specifically for the Halloween season. Hickeys Barm Brack is a high quality product and the owner felt it needed a label to match these standards in order to be eye-catching in stores around Ireland.

As you can see the new Hickeys Barm Brack label for Halloween mirrors the quality of the product. With a black and gold foil applied the label catches the light and shines, portraying a luxury product. Standing out on shelves against its competitors.

Hickeys sell their tasty Barm Brack all year round, however because this product is specifically associated for Halloween, an eye-catching label was required to pique interest among consumers for this time of year. The Barm Brack now has a stand out label that will increase its desirability as the quality shines through the label.

While designing this labels we were reminded how effective seasonal packaging can be for businesses for different occasions throughout the year.

We decided to look at other brands that have successfully applied seasonal packaging to their products.

Halloween Inspired packaging

Christmas packaging

 

St. Patrick’s Day Themed packaging

Valentine’s Day inspired packaging

Sports Event inspired packaging

There are many benefits from designing seasonal packaging for your product, standing out from your competitors, renewing interest in your product and creating a more personal and relatable feel to your product on the shelf.

If you are considering redesigning your current packaging or if you’re starting from scratch, please contact Anne on 059 9133633 or email anne@akgraphics.ie and we will guide you through this process.

 

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