How much text content to use in marketing material?
People are lazy readers
They don’t like reading lots of text.
Keep your text content short and sweet.
Use headlines and sub headings to get the key message across and try to keep your word count relatively low. This allows readers to easily understand your message. Including your website address will allow potential customers to get more information if they are interested.
The above is easier said than done, you will be eager to give as much information about your company’s service or products as possible – resist the temptation to write 6 pages in word and expect it to fit on a flyer. If you bury your messages in dense text, the reader may simply decide that it will be too much work to even start reading.
You can use the below guide to help you to visualise how different word counts look on an A4 page.
Simply decide which version your target market would be willing to read and work towards that word count for your own content.