Ormonde Machinery – Company Rebrand
The team here at AKGraphics were asked to come up with a company rebrand design for Ormonde Machinery Ltd. Ormonde Machinery is a leading supplier of quality construction mining, quarrying and recycling equipment. The company supplies a broad range of equipment to satisfy the demands of a growing customer base both within Ireland and overseas.
The new identity design had to by dynamic and communicate the mechanical aspects of the business. Our logo rebrand could be adapted to be used on both a black background and a white background. The bold, capitalised font communicates that the company is strong, with the triangles complimenting the design with a mechanical element. This company rebrand has since been adapted to corporate stationery, signage, promotional clothing, adverts, various trade show graphics material, large promotional stickers for use on the machines, and vehicle graphics.
The stationary above was designed using the new identity design for Ormonde Machinery, again strong bold colours to make Ormonde Machinery stand out from its competitors. This stationary design included letterheads, compliment slips and double sided business cards. The stationary design was coherent with the new brand guidelines which were also set by AKGraphics. Graphic headers was also supplied to Ormonde Machinery for various social media platforms also.
Advert designs followed shortly after, to promote the Ormonde Machinery service and main dealers offerings. These advertising designs also followed the brand guidelines and adopted a new style which kept the overall look of the Ormande Machinery rebrand.
The next step was to brand the Ormonde Machinery Technical Support vehicle, which travels nationwide throughout Ireland. Our logo design was applied to the vehicle along with contact details and the web address designed in the new Ormonde Machinery style. The photographs above show our custom vehicle graphics applied.
A large service sticker design followed the vehicle graphics. This had to be visible from a distance and also follow the new brand guidelines for the Ormonde Machinery rebrand. Again a great use of daily advertising for Ormonde Machinery to promote the service offering and the website.
The Ormonde Machinery staff also required promotional clothing for various outdoor and indoor trade shows. Trade show graphics also consisted of pull up banners, signage, flags and other promotional material.
AKGraphics create brands for business success, come see how the personality of your brand comes alive with AKGraphics. If you are interested in having a logo designed or would like us to design vehicle graphics, adverts, stationary or uniforms, contact Anne in AKGraphics at: firstname.lastname@example.org or call 059 913 3633