Selling Property – how to reach your target audience and impress them
Selling homes is a competitive business. By hiring a creative design agency, like AKGraphics, you will find that the finished designs in your marketing tools will truly capture the positioning of your property development. At AKGraphics we use our design skills to produce property marketing material that will give your property campaign the greatest chance of success. Our expertise will result in a property brochure design that delivers real results.
Just as each property development is different, the approach to marketing and sales will also be unique. With over 20 years’ experience, AKGraphics can offer advice and suggestions for property marketing in relation to your new development launch.
5 ways to ensure your property sales brochure delivers real results
A potential buyer will most likely view a number of different properties in different developments before making their final decision. Give your development an advantage by having a unique property brochure that will remind them about the aspects of your homes that they loved. Your property development brochure design can be unique in terms of size, finish or by using an interesting viewpoint. It is essential to leave a lasting impression on anyone considering investing in your property development. We are always more than happy to make suggestions that will give your property brochure an edge that will keep your homes in the forefront of any potential buyers’ minds.
Use visuals that sell a lifestyle
Even if your development is not yet completed it is possible to allow potential home buyers to see how their new home will look. Using photo-realistic images of the exterior and even interiors will work much better than flat room plans on their own. Also using captivating photography of the locality helps you to present a vision of the buyers’ ideal home.
Write copy that captivates
While a comprehensive list of fixtures and fittings is important you should also include information on the location, history of the development, future plans and company credentials. The tone and wording used should also convey the type of property on offer and appeal to your specific target market. A housing development brochure, selling one bedroom luxury apartments in a city location should contain different information than one selling family homes in the countryside because the target buyers will have different interests and requirements. We can assist with making suggestions on text content or can supply a copywriting service as an add-on to our graphic design service.
Create a distinct design that fits
Our designs create a sense of luxury and exclusivity, or affordability and family-friendliness. One is not better than the other, but reflects the attributes of your specific property. The design of your property development brochure will impact how your property is perceived. For example, if your development is highly desirable and at the higher end of the housing market, your marketing material should reflect this. House buyers, in the market for luxurious homes, will expect a beautifully designed brochure with high-end, bespoke, print finishes such as foil and embossing. We work closely with estate agents, private equity firms and, property development companies to fully understand their target market before beginning any design project which results in a brochure that will appeal to those people.
Ensure your brochure is accessible to all
While printed property brochures are a key marketing tool, it is also important that the same brochure design is deliverable in a digital format. We always supply the printed brochure design as an email-able pdf, with animated turning pages if desired. Of course, if you feel a printed brochure is not required we can design a digital brochure only and the same care and attention is applied to each property design project regardless of the intended end use.
The above are just 5 aspects of brochure design to keep in mind in relation to cultivating effective property development branding and selling new homes. Of course, we have for more advice and design expertise that we can offer. You can view some previous property design projects that we have completed here. Whether you are a selling agent, property developer or private equity firm we can help. To arrange a meeting or to make an enquiry simply call Anne on 059-9133633 or email email@example.com