Why business cards still matter
Your business card is a first impression, a representation of you and your company/business. A memorable business card could lead to more business.
You may be inclined to think that business cards are no longer relevant in the digital age, however they are the most personal element you can give a client. It has the company name and brand, but it also has your name on it. A business card is a marketing tool that is usually delivered face to face. When it comes to networking successfully, a professional-looking business card can do much of the hard work for you. Having a physical card also gives the recipient the chance to reflect later, this isn’t usually done if you have just added each other on LinkedIn.
If you hand a business card to a prospective customer, there is a chance they will go on to show it to someone else. If you simply swap details or tell them to look up your website you’re relying on them to remember the name or website. However, if they have it in their pocket, they have a small piece of your brand.
A business card also helps to communicate that you are prepared and professional. If you have a small business that people may not have heard of, having a business card adds legitimacy to your business. If you don’t have a well-established business a business card can reassure people that your business is the real deal.
A business card can also help make you referable. Once a customer is happy with the work you have done for them, they can recommend you and your business. The person you initially gave the card to may go on to share the card with someone else.
Some interesting techniques that can make your business card stand out:
From integrating your personal brand to making a solid first impression, there are more than enough ways business cards can help you stand out from your competitors.
There are two primary purposes of your business card: represent your brand and provide contact information. The magic is in the mix of these two elements. A great business card is one that is memorable and is an extension of your brand.
Using a graphic designer instead of using a free online template insures your business card will be a success. The text will all be legible and the card won’t be cluttered. It also means you can add some interesting effects to stand out from the crowd. A graphic designer will have knowledge about different print techniques the could really work for your brand.
A good business card can help make all the difference. The key to a great business card is one that people are hesitant to throw away. Great design will make people want to hold onto your card. The following are some example’s of business cards that are well designed, eye catching and hard to forget.
–A Personal Touch
Using rubber stamps to place your logo on your card makes it feel much more personal, since you’ve taken the time to stamp each individual one, which shows you have an investment in your company or business. This technique would work particularly well for a company with a craft or handmade focus.
Changing the orientation from horizontal to vertical can make your card stand out. Here is an example of a portrait/vertical professional business card.
Using a die cut to make a simple graphic more interesting. Here is a creative example of a business card for a cheese company cleverly using a die cut so it looks like a real piece of cheese.
Using a textured card or a textured lamination can make your business card feel more luxurious
Using cork or wood if relevant to your business. There are many interesting materials available to print your business card on. We have a great knowledge in relation to this and can advise you. Here is an example of a wooden business card which is very unique.
Utilising a sleeve with a peekaboo window can give you a two for one when it comes to the inner design. Here is an example of a business card with a sleeve and die cut. The design is simple yet very effective. The outer card creating a tooth with a cavity, the inner card having all the relevant information.
Creating a completely unique shaped business card can help you stand out from the crowd. Here is an example where a pineapple shape was used. The card was also printed in two colours, making it very eye-catching.
A very clever use of a business card is to combine it with a free item to promote your business. Here is a great example where a hairdresser gives out hair pins.
Foil can really make a business stand out. It looks amazing and people then want to keep your card. Here is an example of a premium business card that AK Graphics designed. The use of foil on this card makes it stand out. Foil also adds an expensive look to your card which can imply that you are willing to spend money on your business.
–Simple design with bright contrasting colours.
Here is another example of a business card that AK Graphics designed, this card is very professional looking and the use of a bright colour makes it memorable.