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Aut Even Hospital – Reopening Campaign

Advertising campaigns, Bespoke Solutions, Brochures, Infographics, Marketing

Aut Even Hospital – Reopening Campaign

What Did the Client Need?

Aut Even Hospital Kilkenny needed to inform their patients about the safe reopening of the private hospital after the national Covid19 outbreak. While delivering this message, it was essential for Aut Even to strike the balance between efficacy and empathy.

The Solution

To assist Aut Even in delivering this message, we designed a campaign that specifically had Aut Even’s target audience in mind at all times, a diverse range of private patients. During such a transitional period, the key for this campaign was clear and reassuring communication. Considering the multiple target audiences ranging from young to old, it was essential this campaign was Omni Channel. This ensured that the message would reach the diverse range of audiences on their preferred touch points. For example, some patients spent a lot of time on social media while others were engaged in newspapers or radio.

Having an Omni Channel approach required a seamless, integrated, engaging and creative combination of both print and digital elements. That’s why we intentionally designed a consistent and aesthetically appealing campaign that included visual design, messaging, icons, website banners, posters, social media graphics, newspaper adverts, radio adverts, internal communications and letters to GP’s.

The Result

The campaign reached a diverse range of demographics across a number of touchpoints. The messaging was warm and friendly whilst also being informative and providing the public with confidence to return to the hospital for private appointments.

What Does The Client Think?
“It is always a pleasure to work with the team at AKGraphics.  This project was difficult in a very changing healthcare environment during the Covid-19 pandemic. Our project was subject to extremely tight deadlines and AKGraphics delivered all elements of the project to a very high standard within those deadlines.  A great team effort”.

Olivia Dowling | Marketing & Business Development Manager Aut Even

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