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Brightfield – Website UX/UI Design

Bespoke Solutions, Marketing, UI Design, UX Design

Brightfield – Website UX/UI Design

What Did the Client Need?

Brightfield are a leading augmented analytics company powering the economics of digital transformation in the workplace. However, they found that their website didn’t reflect this and they required an update that echoed their progressive and pioneering approach to the new world of work.

The Solution

That’s where we came in, throughout the past year, we continuously worked on improving both the usability and performance of their website. We achieved this by correcting issues in the website backend, improving and implementing an SEO strategy and looking at key UX methods such as A/B testing and usability testing to design correctly for the user. Brightfield are based in Washington USA meaning all work has been undertaken remotely, which was fitting for the way of working in 2020.

We redesigned key pages throughout the website to reflect the company’s new positioning and to improve metrics and conversions on each page. This included redesigning the entire navigation system used in both the footer and header – not only visually but also renaming menu segments and labels to be more universal. We used A/B testing to validate any assumptions we had.

Taking the blog as an example, we introduced a range of key UX and aesthetic elements to increase engagement such as a scroll bar and a sticky side navigation with social sharing. We also added key CTA’s at the end of each blog that specifically related to the type of blog the user was reading.

The Result

Just some of the results of the redesign included an increase in website traffic and metrics during the period in which we implemented changes on the website. Over a two month period, website page views increased from 10,860 to 16,744. Over the same two month period the bounce rate also decreased and the scroll rate increased which means that website users were staying on the website for longer and were more engaged with the content. This project demonstrates the tangible results that can be achieved through intentionally designing for the end user.

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