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Fitzwilliam Real Estate – Website Design & Marketing Material

Bespoke Solutions, Logos, Marketing, UI Design, UX Design

Fitzwilliam Real Estate – Website Design & Marketing Material

What Did the Client Need?

With over 80 years combined experience in property investment, management and development, Fitzwilliam Real Estate are one of Irelands leading Private Real Estate companies. Fitzwilliam Real Estate required an updated logo that reflected their progressive approach to property investment. Alongside this, they also required a new website and an online brochure to showcase their latest investment opportunities.

The Solution

This project began with a refresh of Fitzwilliam’s logo. We designed a refined an elegant logo while still capturing the essence and history of the brand.  We also created a sleek and modern online brochure to showcase their upcoming property development to prospective investors. This brochure was designed for both print and digital. Digital design was an important consideration as we uncovered during our discovery workshop that their target audience were tech savvy. Therefore, the brochure would be largely accessed online. It was important that the brochure design reflected luxury and elegance, as its primary function was to attract large investments for the development. This was achieved through utilising white space, infographics and striking imagery.

Alongside the brochure, we created a new user friendly CMS based website. The website was targeted at high-end property investors to give them an insight into Fitzwilliam as a company and their upcoming investments. Responsive design was imperative, as the target audience would be accessing through a variety of devices. An important feature in this website was developing a secure login portal for investors. We worked alongside a talented team which comprised of; Breffni Burke Communications (PR), AKGraphics in Partnership with Matrix Internet (Web Developers), Bottle (Videographers) and Digital Dimensions (Architectural Visualization).

The Result

The result was an overall updated identity for Fitzwilliam Real Estate that now matches their progressive approach to property investment. Their refreshed, flexible and sophisticated logotype is now supported by their new responsive CMS based website alongside a downloadable digital brochure which showcases their stellar investment opportunities.

What Does The Client Think?

“We recently worked with AK Graphics on the re-design of our company website and were really happy with the finished product.  Throughout the course of the project, which had an important deadline, their Team worked hard to keep us all on schedule whilst ensuring that the overall quality of the site matched our expectations.  In particular, we found their Design Team to be highly creative and innovative in providing design solutions which helped to achieve our aims.  I would have no hesitation in recommending AK Graphics.”

Bryan Lawlor – Finance Director, Fitzwilliam Real Estate

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