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The Irishman – Packaging & Labels

Bespoke Solutions, Packaging

The Irishman – Packaging & Labels

Established in 1999 and based in Carlow, Walsh Whiskey Distillery is a leading independent producer of super-premium and ultra-premium, triple-distilled, craft Irish whiskies.

Demand for The Irishman and Writers Tears Whiskeys currently exceeds supply in the 30 countries where they are distributed. Our job was to create packaging, labels and advertising to reflect the high quality of these brands. To achieve this, we chose to use gold foils, copper foils, clear foil, embossing and de-bossing finishes.

For the print advertising campaign we used beautiful mood shots of the products to ensure they take centre stage. The additional text is kept to a minimum so the overall look conveys the luxury of the brand. The advert design can be adapted to different sizes and formats while still retaining the desired look.

We’ve had the pleasure of working on several projects for Walsh Whiskey Distillery, especially with their limited edition releases. One example is The Irishman Founder’s Reserve Caribbean Cask Finish, with 12 casks and about 380 bottles per cask. As a collector’s item we ensure the label and packaging include exquisite print finishes to give this beautiful Irish whiskey a premium feel.

The creation of new Irishman whiskey began in 2015 when Bernard Walsh went to the Florio winery in Sicily. Bernard selected 10 hogshead wine casks to bring to Ireland for finishing his signature whiskey, The Irishman Founder’s Reserve. The packaging design for this limited edition Irish whiskey followed on from the original packaging to ensure consistency. The Florio red wine inspired the colour palette, and we paired red text with a cream background and copper foil to highlight the products’s exclusivity. The release is limited to just 2,970 individually numbered bottles. You can find this whiskey and its luxury packaging for sale in Ireland, Italy, France, Holland, Switzerland, and Germany.

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