Walsh Whiskey Distillery – Marketing Material

Bespoke Solutions, Brochures, Displays, Packaging

Walsh Whiskey Distillery – Marketing Material

Walsh Whiskey Distillery invested in a major expansion for the development of their own distillery. AKGraphics designed several marketing pieces to promote the new Walsh Whiskey Distillery which feature custom crafted oak elements. 

We created bespoke gift packaging that tells the story of Walsh Whiskey Distillery at Royal Oak –and what better way to tell a story than in a book? The packaging exterior looks like a book cover, and inside is three mini whiskey bottles to offer a taste of Walsh Whiskey. This is definitely a collector’s item and a quirky gift box for any Irish whiskey lover.

We created an 8 page brochure to provide insight into the Distillery and introduce people to the brand. The elegant design of this brochure reflects the high end tone surrounding Walsh Whiskey. To set this brochure apart from others, a luxury and textured paper stock was selected for print. The brochure was further enhanced with copper foil printing of the logo on the cover. The finished product truly captures the spirit of Walsh Whiskey Distillery and will enable consumers to understand their vision for a world class premium Irish Whiskey.

We have experience creating stunning designs for a number of clients in Ireland’s Travel and Tourism industry and so Walsh Whiskey Distillery approached us help to promote their Distillery tours. To highlight unique aspects of the distillery, we used photographs of the lush green distillery grounds within the leaflet. These photographs exhibit the historic Royal Oak estate, Holloden House (1755) and the beautiful scenery that makes this the perfect place to craft exceptional whiskeys. The Walsh Whiskey Distillery brand colours were used throughout the flyer design to ensure a strong link back to all other promotional information.

Walsh Whiskey Distillery held a ribbon cutting event to celebrate the official opening of their new whiskey distillery, and the custom made invitation certainly set the tone for a fantastic event. AKGraphics designed a sophisticated invitation for the event, made on textured card stock. The logo was printed in copper foil to add a timeless beauty. The invitations were posted in matching copper metallic envelopes to intrigue the recipients once they received it.

Giving event attendees a gift to take home is always a nice touch and a way to help them remember you. For the Walsh Whiskey Distillery ribbon cutting, AKGraphics designed a custom gift bag for each attendee that was filled with a variety of branded gifts, including a custom designed box and whiskey tasting glass. We can design gift bags of any size and to match to your branding, in the case of Walsh Whiskey the bag also featured a copper foil to add a touch of luxury and prestige.

There are magazines that are specifically targeted towards tourists, Cara is an Irish magazine made for Aer Lingus passengers. While tourists sit on the plane looking forward to their holiday, it becomes a cleverly placed advert. We designed an advert in Cara magazine that targets this audience and promotes Walsh Whiskey Distillery.

Well designed collateral will see benefits like an increase in business from your target market and better brand awareness. We have designed printed catalogues, brochures and product portfolios that have been very well received by our clients and their customers.

We designed two sales brochures for the Walsh Whiskey Sales Team, one for the USA market and one for the European market, showing of all the Walsh Whiskey products available in each region. It’s colourful, visual, not too text heavy and a handy reference guide for any sales person.

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