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Writers Tears – Packaging & Labels

Bespoke Solutions, Displays, Packaging

Writers Tears – Packaging & Labels

Since 2012, Walsh Whiskey have been creating a limited edition wooden gift box for their cask strength 53% whiskey: Writer’s Tears. Every year since, we have been working with Walsh Whiskey to update and create unique packaging designs for their Irish whiskeys.

With a whiskey blend called Writers Tears, AKGraphics chose to pursue the theme of writers by designing a special custom presentation box in the shape of a well-worn book. Graphics were created to imitate a leather bound book and cloth spine. These graphics were given an aged and worn look to reflect the traditional aging of whiskey. The ‘pages’ of the box open to reveal the three small bottles nestled within.

Using eye-catching packaging is very important when your product is aimed at the prestigious gift market. The use of foil gives Writer’s Tears Whiskey a high-end and modern feel. Along with the packaging and labels for Writer’s Tears, we also created other elements such as print adverts and free-standing display units to reflect the brand’s prestige too.

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