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Branding

BRAND
DESIGN

Your brand is your number one salesperson. It's the face of your business and it directly influences peoples perception of your company.

Strong branding ensures that your company’s perception and experience stays consistent across all of your brand assets. Branding is all about creating good will and a sense of trust with your customers.

At AKG we specialise in helping you define and create a compelling brand that accurately reflects you and your business.

Elements of Branding

What message do you want your brand to portray? What kind of perception do you want to create? These are the sort of questions we help you answer.

Brand Identity

Who are you as a company? What are you trying to say? What are your values? This is what decides your brand identity. From the way you treat your customers to the overall look and feel of your visual assets.

Brand Guidelines

Consistency is key. Each and every brand needs rules and guidelines. This allows you to easily make decisions regarding your brand, whether it be colours and fonts or imagery and iconography.

Brand Guidelines

Consistency is key. Each and every brand needs rules and guidelines. This allows you to easily make decisions regarding your brand, whether it be colours and fonts or imagery and iconography.

Logo

This is the face of your company. It's your visual identity that is unique to you and your business. Your logo, along with your brand assets, is what makes up your brand identity.

Brand Assets

Depending on your business and industry your brand assets may differ. Brand assets can vary from business cards and product packaging to a corporate slide deck and stationary. 

Website

This is your brand’s digital presence. A vitally important cog in the machine. It should be visually engaging, easy to use, and most importantly an accurate reflection of your business.

Website

This is your brand’s digital presence. A vitally important cog in the machine. It should be visually engaging, easy to use, and most importantly an accurate reflection of your business.

Brand Assets

Depending on your business and industry your brand assets may differ. Brand assets can vary from business cards and product packaging to a corporate slide deck and stationary. 

Our Process

Like with every other project, we start by asking questions. We want to know all about YOU. We look at your business from your audience’s perspective. This is called discovery and it is key to aligning your business objectives and attracting the right customers.

Our Process

Like with every other project, we start by asking questions. We want to know all about YOU. We look at your business from your audience’s perspective. This is called discovery and it is key to aligning your business objectives and attracting the right customers.

1. Research

We examine your brands current position and investigate which direction your brand should go to maximise its potential. Together, we clarify the vision, strategies, goals and values of your company.

2. Strategy

A brand strategy defines what you stand for, a promise you make, and the personality you convey. It helps create consistency throughout the brand as well as identify your brand values.

3. Design

This is all about creating a comprehensive visual language that can be applied to everything, from your website to your packaging. We ensure that your brand identity is visually consistent across all touchpoints.

3. Design

This is all about creating a comprehensive visual language that can be applied to everything, from your website to your packaging. We ensure that your brand identity is visually consistent across all touchpoints.

4. Touchpoints

We create a consistent, yet flexible look and feel across all brand touchpoints. It is key that all touchpoints should fully represent the values determined in the strategy phase.

5. Management

The final stage of the process is managing your brand and ensuring consistency. This is facilitated by a set of branding guidelines that are accessible to all of your employees.

4. Touchpoints

We create a consistent, yet flexible look and feel across all brand touchpoints. It is key that all touchpoints should fully represent the values determined in the strategy phase.

5. Management

The final stage of the process is managing your brand and ensuring consistency. This is facilitated by a set of branding guidelines that are accessible to all of your employees.

62%

Of millennials think online content will help build their loyalty with a brand

We’re living in a digital world. Branding in the 21st century begins online. (Source)

90%

Of users expect to have the same branding across all platforms / channels

People need to have the same feeling of interacting with your brand everywhere to be able to form a loyalty to it. (Source)

82%

Of investors want the companies they invest in to have a strong brand

A weak brand can cause dissent within the company, impact the market perception of your brand’s ability to perform. (Source)

62%

Of millennials think online content will help build their loyalty with a brand

We’re living in a digital world. Branding in the 21st century begins online. (Source)

Of millennials think online content will help build their loyalty with a brand

We’re living in a digital world. Branding in the 21st century begins online. (Source)

90%

Of users expect to have the same branding across all platforms/channels

People need to have the same feeling of interacting with your brand everywhere to be able to form a loyalty to it. (Source)

Of users expect to have the same branding across all platforms/channels

People need to have the same feeling of interacting with your brand everywhere to be able to form a loyalty to it. (Source)

82%

Of investors want the companies they invest in to have a strong brand

A weak brand can cause dissent within the company, impact the market perception of your brand’s ability to perform. (Source)

Of investors want the companies they invest in to have a strong brand

A weak brand can cause dissent within the company, impact the market perception of your brand’s ability to perform. (Source)

"We recently worked with AKG on a brand refresh across our marketing materials. AKG were a joy to work with and every little detail was considered and executed to an extremely high standard. The team were fully engaged in the project, very responsive and flexible and, importantly, were easy and fun to work with. I would highly recommend AKG."

Orla Kane - Head of Sales & Marketing
Delmec

brand design
brand design
brand design

Let’s talk about your next branding project.

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