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Campaigns

CAMPAIGN
CREATION

Connecting with your audience using a relatable campaign will make a lasting impression.

What is a campaign you say? Basically it's a series of interactions with a single theme or message. They are communicated across multiple channels which reinforce your message and raise awareness of your products or services. But why not just do a single advertisement? We'll tell you why. Campaigns typically have far greater impact than a standalone advertisement. A well-executed campaign has the powerful ability to build connections between your brand and your customer, which is now more important than ever.

Campaign Elements

Do you know what you want to say but don't know how to say it? At AKG we assist in all stages, from messaging to visuals. We're here to help.

Messaging

People are needy. There we said it. Your campaign message needs to be personally meaningful to your audience. More than one message can dilute the impact of your campaign and confuse viewers. How do you want viewers to feel when they interact with your campaign? What do you want them to do? 

Visuals

Your message is only as strong as your visuals. Typically, a campaign will run across multiple channels meaning your graphics must be flexible and consistent enough to be recognisable in all iterations. Creative concepts and professional execution will invite engagement from your audience and create a lasting impression.

Results

Let's be honest, we're all in it for the results. The objectives set at the beginning of the campaign process will determine how and what we will report to you at the end. Did you want to increase your online brand awareness? Great, we will track mentions, follows and hashtags on all social media platforms for you.

Results

Let's be honest, we're all in it for the results. The objectives set at the beginning of the campaign process will determine how and what we will report to you at the end. Did you want to increase your online brand awareness? Great, we will track mentions, follows and hashtags on all social media platforms for you.

Our Process

Whether your campaign will run for several years, several months or several weeks, it doesn't matter. We follow the same process each and every time. Our campaign-build process ensures that your budget and impact are maximised. We combine our creativity with your structured business goals to create memorable and effective campaigns.

Our Process

Whether your campaign will run for several years, several months or several weeks, it doesn't matter. We follow the same process each and every time. Our campaign-build process ensures that your budget and impact are maximised. We combine our creativity with your structured business goals to create memorable and effective campaigns.

Discovery

Why are you running a campaign? What is its purpose? Is it an educational campaign, an advertising campaign for one of your products or a brand awareness campaign? A predefined target audience is also discussed and decided upon at this stage.

Messaging

What will resonate with your target audience? How will we get your message across without appearing to be “selling” to your potential customers? We come from the perspective of your potential customers instead of your point of view – this ensures your messaging is more relatable.

Design

A powerful message needs to be communicated in a visually engaging way. More and more we are bombarded with advertising so to help you stand out we develop truly unique visuals for your campaign. The graphics will reflect your brand as well as your core message.

65%

Of people retained information three days later when presented within an image

Compared to when people hear information, they're likely to remember only 10% of that information three days later. (Source)

80%

Of users would rather watch a video containing information on a website

Compared to only 20% of people who will read the text on a page. (Source)

356%

More likely to report success when a plan or strategy is in place for campaigns

Marketers who proactively plan projects and create a strategy are more likely to report success than if they did not. (Source)

65%

Of people retained information three days later when presented within an image

Compared to when people hear information, they're likely to remember only 10% of that information three days later. (Source)

Of people retained information three days later when presented within an image

Compared to when people hear information, they're likely to remember only 10% of that information three days later. (Source)

80%

Of users would rather watch a video containing information on a website

Compared to only 20% of people who will read the text on a page. (Source)

Of users would rather watch a video containing information on a website

Compared to only 20% of people who will read the text on a page. (Source)

356%

More likely to report success when a plan or strategy is in place for campaigns

Marketers who proactively plan projects and create a strategy are more likely to report success than if they did not. (Source)

More likely to report success when a plan or strategy is in place for campaigns

Marketers who proactively plan projects and create a strategy are more likely to report success than if they did not. (Source)

"On behalf of the Caredoc team, we were delighted with the outcome of our 'Nurse Life Balance' recruitment campaign. The AKG team were highly professional to work with and very innovative in their thinking. We were successful in recruiting a number of experienced nurses to the Caredoc nursing team and the event itself generated positive synergies within both the organisation and the wider reaching nursing community. We would be happy to work with AKG again in the future."

Tricia Cosgrave - Compliance Officer
Cardeoc

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Let’s talk about your next campaign.

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