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In today’s fast paced digital landscape, the way we market our products and services is evolving every day.

This is why we employ various techniques, platforms and methods to create a marketing strategy that is unique to you and your target audience. Sound good? Have a look at how we do this below!

Elements of the Marketing Mix

Copywriting

What you say is important but how you say it is equally important. That’s where we come in. From Blogs, website copy, brochure content, social media and packaging, copywriting is everywhere. Our copywriting service ensures that your brand voice is consistent, engaging and connects with your audience.

Digital Marketing

Advertisements have undergone a transition from traditional print format to the world of digital - where the majority of us spend a vast amount of time. If your audience is online that’s where you need to be. Good news! There are plenty of effective ways you can reach them and we can help you do to that using websites, emails, videos, animations, social media and online banners to name a few.

Social Media Marketing

Social Media is a key component of the marketing mix for any business and when used correctly can be a powerful part of your overall strategy. Social Media enables businesses to implement targeted and trackable advertising at an affordable rate. Investing in social media can help you to increase brand awareness, build trust, increase sales, drive traffic to your website and increase customer loyalty. If you’re looking for customer engagement, this is where you need to be.

Email Marketing

Many people think email marketing has had its day. In contrast, email marketing is still a very effective method to engage with your target audience. From brand awareness campaigns to lead generation and special promotions, email is extremely effective to cut through the noise and land your message directly in your audiences’ inbox.

Our Process

We follow a process to design result driven marketing strategies that contribute to long-term growth. We believe that understanding your customer builds the core of all good marketing strategies. Understanding how they shop and engage with you allows us to create a tailored approach that reaches your target market in the most effective way possible.

Our Process

We follow a process to design result driven marketing strategies that contribute to long-term growth. We believe that understanding your customer builds the core of all good marketing strategies. Understanding how they shop and engage with you allows us to create a tailored approach that reaches your target market in the most effective way possible.

Strategy

It’s not a simple as throwing paint at the wall and hoping it sticks (unfortunately!) Employing a strategical approach to marketing is essential for results. We uncover what you’re doing, why you’re doing it and how you’re going to do it. Knowing this allows us to set KPI’s to measure the efficacy of the campaign.

Messaging

What message do you want to deliver to your customer and how do you want to portray it? Your message needs to speak directly to your customer. Do you want to use humor, be informative or empathetic? These are the type of questions we consider to curate a message that resonates.

Touchpoints

Each platform delivers results for different objectives. This is where we decide what platforms will be best for you. Are you B2B, B2C, Services or Products? These answers (and more) allow us to ensure you’re engaging your audience on the correct platforms.

67%

Of marketers say SEO is the most effective marketing tactic

Despite alternative content delivering strong results, the most efficient content marketing tactic continues to be SEO. (Source)

91%

Of shoppers want to hear from companies they do business with via email.

New offers, discount codes, exclusive access to sale - email is still the most preferred channel of receiving that information by consumers. (Source)

70%

Of marketers lack a consistent or integrated content strategy

This is alarming, due to the fact that marketers are making blind assumptions when it comes to creating quality content. (Source)

67%

Of marketers say SEO is the most effective marketing tactic

Despite alternative content delivering strong results, the most efficient content marketing tactic continues to be SEO. (Source)

Of marketers say SEO is the most effective marketing tactic

Despite alternative content delivering strong results, the most efficient content marketing tactic continues to be SEO. (Source)

91%

Of shoppers want to hear from companies they do business with via email.

New offers, discount codes, exclusive access to sale - email is still the most preferred channel of receiving that information by consumers. (Source)

Of shoppers want to hear from companies they do business with via email.

New offers, discount codes, exclusive access to sale - email is still the most preferred channel of receiving that information by consumers. (Source)

70%

Of marketers lack a consistent or integrated content strategy

This is alarming, due to the fact that marketers are making blind assumptions when it comes to creating quality content. (Source)

More likely to report success when a plan or strategy is in place for campaigns

This is alarming, due to the fact that marketers are making blind assumptions when it comes to creating quality content. (Source)

"We won Alfaparf Fantastic Salon of the Year 2019, which is an incredible honour!! Only for the AKG team I would still be knee high in paper work, the information requested was massive and the figures went on forever! They took everything from me and put together the winning entry. An absolutely amazing, talented and extremely patient team to work alongside! Excellence at its best, I’d never pass AKG."

Maria Haberlin - Owner 
Berlin Hair Lounge

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Let’s talk about your next marketing project.

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