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UX Research

UX

RESEARCH

User experience design is essentially a problem solving discipline.

Conducting a sound and vigorous user experience research and implementing the process for your web application is vital in creating a pleasurable and smooth flow for your customer. Without this research we are working based on assumptions. Assumptions are dangerous. When you design and build based on assumption you risk not designing for the intended person, the end user. So if you ask yourself, why research? The answer is "I am not the target audience".

The UX Process

Like everything that we do, we follow a strict and proven process to conduct our UX research, from the initial research phase and analysing the results to allowing those findings to influence the design. Each step is mapped out so that we can work as efficiently as possible. 

The UX Process

Like everything that we do, we follow a strict and proven process to conduct our UX research, from the initial research phase and analysing the results to allowing those findings to influence the design. Each step is mapped out so that we can work as efficiently as possible. 

Research

We undertake two types of research, Quantitative and Qualitative. Quantitative research is structured, broad and statistical. Qualitative research is not structured, it gives deep insights and is subjective. We also undertake a competitive benchmark. This allows us to see what competitors have done really well and the things that they could most definitely improve on.

- Google Analytics.     - Usability Testing
- A/B Testing               - Competitive Benchmark
- Online Surveying

- Google Analytics.
- A/B Testing
- Online Surveying
- Usability Testing
- Competitive Benchmark

Analysis

Next, we analyse the results and come up with the best method to design your new web application. We define the research data by creating an affinity diagram. This is a collaborative activity which gives everyone a voice and results in a high-quality output.

- Affinity Diagram
- Customer Journey Map

Design

Once we have defined and analysed all of our research, we then begin designing for the pain points that were uncovered during the research phase. We work on the user flow to ensure we create a flow that is smooth and accommodates all of the users needs. We then define the type of navigation that works best for your web application.

- Flow Diagram
- Define Navigation
- Define Interactions

Research

We undertake two types of research, Quantitative and Qualitative. Quantitative research is structured, broad and statistical. Qualitative research is not structured, it gives deep insights and is subjective. We also undertake a competitive benchmark. This allows us to see what competitors have done really well and the things that they could most definitely improve on.

- Google Analytics
- A/B Testing
- Online Surveying
- Usability Testing
- Competitive Benchmark

Analysis

Next, we analyse the results and come up with the best method to design your new web application. We define the research data by creating an affinity diagram. This is a collaborative activity which gives everyone a voice and results in a high-quality output.

- Affinity Diagram
- Customer Journey Map

Design

Once we have defined and analysed all of our research, we then begin designing for the pain points that were uncovered during the research phase. We work on the user flow to ensure we create a flow that is smooth and accommodates all of the users needs. We then define the type of navigation that works best for your web application.

- Flow Diagram
- Define Navigation
- Define Interactions

By carrying out these research methods we learn the users goals, behaviours and context. In other words, what the user wants to achieve, what actions will be carried out and finally, what environment or situation will it be used in? Each product, system or software needs to be uniquely optimised for this in order to create a seamless and pleasurable user experience.

70%

Of small business websites fail to display a clear call-to-action

This is the result of a lack of adequate UX research and neglecting to define the flow and CTA that the user expects. (Source)

Of small business websites fail to display a clear call-to-action

This is the result of a lack of adequate UX research and neglecting to define the flow and CTA that the user expects. (Source)

95%

Agreed with the 'obvious' statement "Good user-experience just makes sense"

A great design works, however, a great design that makes for exceptional usability works even better. (Source)

Agreed with the 'obvious' statement "Good user-experience just makes sense"

A great design works, however, a great design that makes for exceptional usability works even better. (Source)

70%

Of small business websites fail to display a clear call-to-action

This is the result of a lack of adequate UX research and neglecting to define the flow and CTA that the user expects. (Source)

95%

Agreed with the 'obvious' statement "Good user-experience just makes sense"

A great design works, however, a great design that makes for exceptional usability works even better. (Source)

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