How effective is your preserves packaging?
Over the weekend Blas na hEireann took place and is the biggest competition for quality Irish produce in Ireland. This year in the Jellies category Rose Hip Jelly won gold, Dunnes Stores won silver and Gibney’s Preserves won bronze in the Blas na hEireann food awards 2018. Upon reading this news we decided to look at our top favourite packaging for preserves to demonstrate the importance of high quality, professionally designed packaging. Packaging is the first physical impression consumers receive when interacting with your product. Businesses should evaluate whether their packaging meets the same standards of their product. Perhaps re-evaluate and think about what your current packaging says about your product.
We recently designed a wrap around clear label for all 11 of their preserves for The Old Yard. The Old Yard wanted the contents of the jar to be the main focus so the label that was designed was clear with white text. The white text gives the illusion that it’s handwritten with a white marker. It gives the design a personal and organic feel.
This design from La Tia Fina (not designed by AKGraphics) jams is different to The Old Yard but also gives an organic feel to the product . Each label is originally based off the fruit being stamped on the label with a little paint. Along with the black paper cover for the lid and the string tie this packaging is very eye-catching and would stand out on the shelves.
As you can see the concept behind The Old Yard and La Tia Fina’s products are quite similar, the desire to portray an organic and handmade touch to their jams through the packaging. As you can see from the images both designs are completely different but both equally deliver that concept successfully.
This Apricot Vanilla Jam (not designed by AKGraphics) was designed in Hungary; we love the intricate detail of the illustration. Something very different to the two previous examples but demonstrates that details can work effectively for packaging if designed professionally.
If you are selling a top quality product we believe that your packaging should be top quality too. Let your product sell itself with professionally designed packaging and labels to really push your business and increase sales.
If you are considering redesigning your current packaging or if you’re starting from scratch, please contact Anne on 059 9133633 or email email@example.com and we will guide you through this process.