Property Marketing Material
The Estate Agent for Cluain Buí approached us here at AKGraphics for a redesign of their property brochure and property signage. They needed an updated property development brochure as they were preparing to relaunch the housing development. The client also wanted to change the size and layout of the brochure.
Cluain Buí housing development is located in Carlow town. The development has 11 different house types, all of which needed to be displayed within the property sales brochure design. The original property brochure design was created many years ago hence the need for an update to mark the relaunch.
We displayed the artist impression of the house exterior along with the floor plans in a visually engaging way in order to keep the readers attention. In addition to this, we included a site plan for potential clients to be able to identify where each house type is located within the development.
We changed the logo for the property development slightly, to freshen up the overall look, we kept the same font however we removed the previous poppy design and replaced this with a petal pattern. We changed the colour scheme completely, this helped give a new look and feel to the overall property development brand. We changed the colours of the house plans to match the new branding giving the brochure a more modern, on trend feel. For the layout, we decided to place the render of the house on the upper half of the page, under this we positioned the interior floor plans. We used a block of colour to add interest and to divide the page. This allowed the potential house buyer to see what the outside of the house would look like along with the layout of the interior house on the same page.
Our client wanted to draw attention to the housing developments’ convenient location – located in Carlow town, just a short drive from the M9 with easy access to Kilkenny, Kildare and Dublin. We created a graphic to display the distance to these locations. In an interesting twist on the norm, we displayed the time instead of distance as we felt time is more appealing to readers today.
The property brochure design has an overall feel of exclusivity without alienating the target market. The use of rich colours and space creates a brochure which displays each house type in the best possible light. It communicates to the reader that Cluain Buí is a desirable place to live.
As well as overseeing the printing of the property brochure we also created a pdf of the brochure which can be emailed to clients and is available to download from the estate agent’s website and the developer’s website. We issued graphics of each house type and branding elements so that these could be used to market and promote the development on social media.
A large sign was designed by us and positioned close to the housing estate site to promote the relaunch to passersby. Simplicity is key to these large property sign designs as the viewer may only have a few seconds to process the information on the sign.
We also design the site map on a separate board which can be kept on site and also used by the selling agent to easily show potential buyer where each house is located.
Whether you have a new development to promote or are relaunching a current development we can complete the design of all of the marketing material you will need. Simply call Anne on +353 59 9133633 or email firstname.lastname@example.org